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Mobile
Advertising Research
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Mobile advertising
can be the most effective and efficient form of outdoor
advertising, reaching more consumers at a lower Cost Per
Thousand Impressions (CPM) than any other form of outdoor advertising.
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More than 95% of Americans are reached by media targeting vehicle
drivers and passengers.
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The average American has traveled 302 miles in the past 7 days.
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One vehicle wrap can generate between 30,000 - 70,000
impressions daily.
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Federal Highway Administration study forecasts a sharp increase in
the amount of time spent in personal vehicles and the number of trips
per household.
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Fleet vehicle graphics
are ideally suited for various types advertising campaigns, including
new product launch, and event marketing and are increasingly being used
as part of the marketing mix.
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Fleet vehicle advertising
boosts name recognition 15 times greater than any other form of
advertising.
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30% of mobile outdoor viewers indicate they would base a buying
decision on the ad they see.
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Transit advertising has grown to be the second largest segment of
the outdoor advertising industry in terms of dollars spent (as of 2003)
representing 19%. The Outdoor Advertising industry has nearly doubled
since 1993 from $1.19B to $2.09B in 2003. These numbers continue to grow
each year.
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Eight out of ten Americans report they have walked in a town, city
or downtown area, on average 6.1 miles in the past seven days. This
pedestrian traffic represents a significant reach opportunity for
advertisers.
*Mobile
Advertising/Billboards *Custom Car & Truck Graphics
*Race Car Graphics *Fleet Vehicle Graphics
*Wraps
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Copyright © 2005-2008
Victory
Graphics - Dallas/Fort Worth, TX
Call Victory Graphics for
custom car and truck graphics in Dallas/Fort Worth. Vehicle and
fleet graphics for mobile advertising, race car graphics,
recreational vehicle wrapping, and more. If you can drive it, we can
wrap it!
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